After After much encouragement from my professor, I have decided to comment on the Edelman Digital Bootcamp Conference coverage. Edelman’s Bootcamp was hosted at the University of Georgia this last Sunday. The university chose to promote the conference by using Flickr, Twitter, and by creating both a Web site and blog.
I decided to start by checking out the Web site. My first reaction to the Web site was that it seemed a little too crowded. Visually, I had trouble deciding where I should be looking. There was no main focal point, which made the purpose of the Web site a little unclear. After some digging, I discovered that the Web site contained lots of helpful information and resources. In conclusion, I found the content of the Web site to be interesting and relevant, but the delivery was lacking.
I especially enjoyed Edelman’s use of Flickr and Twitter. The Flickr account acted as a great visual aid, and gave the whole concept a more personal feel. I liked having the ability to match faces with the names of the conference participants.
For attendees of the conference, I think the use of Twitter must have been especially helpful. I can imagine being away at a conference and wondering what my peers are up to. Twitter is an excellent way for large groups like this one to keep in touch with each other and comment on happenings of the day. The Twitter updates were also helpful for me, an outside viewer, because it gave me an idea of how the conference was going through many different perspectives. For me, it acted as a summary of the conference.
Overall, I believe the use of social media to cover the conference was a good idea. It was an interactive and fun way to gain insights about the content of the coverage and its participants. The only critique I have is that the Web site could be more concise and visually appealing.